Evaluation of WeMedia Ads Marketing Based on the Demand of Internet Economy

摘要

To fully understand the root causes for consumer’s trust and preference of we-media marketing, it is important to explore deep into the features and superiorities of the marketing model of we-media marketing platforms, as well as the factors affecting the profit-making of the model. The existing studies on WeMedia ads marketing at home and abroad are mostly descriptive analysis on the relevant concepts, the importance of WeMedia ads marketing, product quality monitoring, and the reasonability of marketing models. There is a lack of quantitative results on deeper layers. To make up for the gap, this paper explores the evaluation of WeMedia ads marketing based on the demand of Internet economy. Firstly, an evaluation index system (EIS) was established for WeMedia ads marketing, and the weight of each index was determined in turn. Then, the authors created an evaluation model, carried out the corresponding confirmatory factor analysis (CFA), and verified the model through the degree of fit verification. Experimental results confirm the correctness and effectiveness of the constructed model. The results provide a reference for the evaluation of other marketing models.