Relevance of the paper is due to theoretical and practical necessity to study the peculiarities of design education. Modern designer shall, theoretically and methodologically, master the system of design engineering based on the laws affecting the form of product, methods of styling design and design quality analysis, basics of materials science and industrial design engineering. Design of industrial products shall draw upon historical, cultural, logistical, aesthetic and artistic foundations. The paper applies methods of cultural and historical analysis, comparative methods, methods of analysis and simulation of semiotic systems.Authors, emphasizing training process integrity for design specialists, pay attention to the fact that in the modern urban world requirements to visual aesthetics are particularly important, ensuring videoecology of objects and environment, creating maximum emotional comfort. Ability to create emotional environment is due to form quality, generating peculiarities of psychological reactions as emotions. The study of form perception revealed the mechanism of creating emotional response associated with semantic capacity of design object and special features of its visual organization. Perception model of visual images in design was suggested, including recognition, comparison and dialogue processes. The findings are scientifically-based recommendations, tailored to visual perception and aimed at creating emotional comfort in design.
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