Tourism Marketing Plan Making Based on Data Mining Technology

摘要

The popularity of the Internet and the rapid development of e-business have brought expanded development for tourism and other traditional trading industries. If the businesses develop the corresponding marketing strategies to all customers, it will not only be a waste of time and resources, but also greatly increase the cost of marketing. Therefore, businesses are also required to select some nodes with special effect to carry out marketing activities, that is to say, the core marketing group. The key to successful implementation of marketing is to accurately identify the core groups based on data mining, which can further trigger the purchasing or usage behavior of other non-core groups. This paper introduces the formulation of tourism marketing plan which is realized based on the combination of original tourism data and data mining technology. Then, it carries out analysis of the actual demand in the tourism market and recommends and formulates the relevant strategies by using data classification to find out the specific moving trends of core customer groups