The present invention relates to an online tourism souvenir support system based on data analysis technology. In more detail, the second user terminal used by tourists automatically analyzes and transmits information on tourist information and tourist souvenirs suitable for tourist information, and tourists can directly purchase tourist souvenirs through the second user terminal. It is an online tourism souvenir support system based on data analysis technology that can maximize distribution efficiency by integrating offline and online channels. To this end, the present invention is a data collection module that automatically collects data using a data collection crawler; A data purification module that processes and refines the collected data, including morpheme analysis and natural language processing, using the API; A data analysis module that analyzes the refined data using a document and other text file collection analysis mechanism and automatically organizes it according to related terms and topics; An integrated management server that communicates with a user terminal and a data analysis module, and stores data organized by related terms and topics in the data analysis module; A first user terminal performing wireless communication with the data analysis module and the integrated management server; And a second user terminal performing wireless communication with the integrated management server.
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