Image Monitoring and Management of Hot Tourism Destination Based on Data Mining Technology in Big Data Environment

摘要

With the development of society, tourism has become a pillar industry in the national economy of many countries and regions. Tourism is booming, and its role in economic growth and employment promotion is increasingly valued by the state. The demand for tourism consumption has further increased. With the rapid development of information and communication technologies such as cloud computing, Internet, Internet of Things and mobile intelligent terminals, intelligent tourism has emerged. Tourism destination image refers to the synthesis of people's perception, impression and viewpoint of tourism destination, as well as the synthesis of the cognition and idea of the society, politics, economy, life, culture, tourism development and other aspects of the destination. In order to solve the problems encountered in the development of tourism, it is necessary to accurately extract the image monitoring information of tourism destinations, generate the corresponding tourism routes by using all the candidate destination sets, generate all the destinations formed by the destination sets, and return the recommendation results to the tourists.