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Tymoshchyk Liliia Estimation of Movable Cultural Valuables on the Example of Icons

机译:Tymoshchyk Liliia以图标为例估算可移动文化价值

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Prahalad, C. & Ramaswamy, V. (2003). The new frontier of experience innovation. MIT Sloan Management Review, 44(4), 12–18.Vargo, S. & Lusch, R. (2010). Service-dominant logic: Сontinuing the evolution. Journal of the Academy of Marketing Science, 36, 1–10.Thomke, S. & Von Hippel, E. (2003). Customers as innovators: A new way to create value. Harvard Business Review, 80(4), 74–81.Mollen, A. & Wilson, H. (2010). Engagement, telepresence, and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of Business Research, 63(9/10), 919–925.Shaukat, M., Huma A., & Ibraheem T. (2017). Consequences of relationship marketing on customer loyalty. International Journal of Research, 5(2), 180–190. doi: http://doi.org/10.5281/zenodo.345637.Fedulova, L. I. (2014). Innovatsii, initsijovani spozhyvachamy: mozhlyvosti zaluchennia torhovel’nykh merezh. Visnyk Natsional’noho universytetu Yurydychna akademiia Ukrainy imeni Yaroslava Mudroho. Seriia: Ekonomichna teoriia ta pravo, 2 (17), 46–64 [in Ukrainian].Chesbrough, H. (2003). The era of open innovation. MIT Sloan Management Review, 44(3), 35–41.Israel, S. (2012). Dell Modemizes IdeaStorm. Retrieved from https://www.forbes.com/sites/shelisrael/2012/03/27/dell-modernizes-deastorm/#76585628405aHollensen, S. (2017). Global marketing (7th ed). London: Pearson Education.Schreier, M. & Pruegl R. (2008). Extending lead-user theory: Antecedents and consequences of consumers’ lead userness. Journal of Product Innovation Management, 25, 331–346.Brodie, R., Hollebeek, L. & Smith, S. (2012). Engagement: An important bridging concept for the emerging S-D logic lexicon. Retrieved from https://www.researchgate.net/publication/267989386_Engagement_An_important_bridging_concept_for_the_emerging_S D_logic_lexiconHollebeek, L. D. (2011). Demystifying сustomer еngagement: Exploring the loyalty nexus. Journal of Marketing Management, 27, 785–807.Higgins, E. & Scholer, A. (2009). Engaging the consumer: The science and art of the value creation рrocess. Journal of Consumer Psychology, 19(2), 100–114.Received: 13 December 2018
机译:Prahalad,C.&Ramaswamy,V.(2003)。体验创新的新领域。麻省理工学院斯隆管理评论,第44(4)期,第12-18页。Vargo,S.&Lusch,R.(2010)。服务至上的逻辑:持续发展。营销科学研究院学报,第36卷,第1-10期。Thomke,S.和Von Hippel,E.(2003)。客户是创新者:创​​造价值的新途径。哈佛商业评论,80(4),74-81。Mollen,A.&Wilson,H.(2010)。在线消费者体验中的参与度,网真性和互动性:兼顾学术和管理观点。商业研究杂志,63(9/10),919–925.Shaukat,M.,Huma A.,&Ibraheem T.(2017)。关系营销对客户忠诚度的影响。国际研究杂志,5(2),180-190。 doi:http://doi.org/10.5281/zenodo.345637。Fedulova,L. I.(2014)。 Innovatsii,initsijovani spozhyvachamy:mozhlyvosti zaluchennia torhovel’nykh merezh。 Visnyk Natsional’noho universytetu Yurydychna akademiia乌克兰语imeni Yaroslava Mudroho。 Seriia:Ekonomichna teoriia ta pravo,2(17),46-64(乌克兰语)。Chesbrough,H.(2003)。开放创新的时代。麻省理工学院斯隆管理评论,44(3),35-41。以色列,S.(2012)。戴尔使IdeaStorm现代化。取自https://www.forbes.com/sites/shelisrael/2012/03/27/dell-modernizes-deastorm/#76585628405aHollensen,S.(2017)。全球市场营销(第7版)。伦敦:皮尔逊教育。Schreier,M.&Pruegl R.(2008)。扩展领先用户理论:消费者领先用户的前提和后果。产品创新管理杂志,第25期,第331–346页。Brodie,R.,Hollebeek,L.&Smith,S.(2012)。敬业度:新兴的S-D逻辑词典的重要桥梁概念。取自https://www.researchgate.net/publication/267989386_Engagement_An_important_bridging_concept_for_the_emerging_S D_logic_lexiconHollebeek,L.D.(2011)。揭开客户参与的神秘面纱:探索忠诚度联系。 《市场营销管理杂志》,第27卷,第785-807页。希金斯,E。和舒勒,A。(2009)。吸引消费者:价值创造过程的科学与艺术。消费者心理学杂志,19(2),100-114.Received:13 December 2018

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