VALUE OF BRAND ON THE CONSUMER SENSORY ACCEPTANCE OF FOUR TYPES OF WHITE SLICED BREAD

De Paula Claudia D; García Carlos A; Durango Alba M

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VALUE OF BRAND ON THE CONSUMER SENSORY ACCEPTANCE OF FOUR TYPES OF WHITE SLICED BREAD

机译：品牌对四种类型的切片面包的消费者感官接受的价值

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Theeffectoffourwhite-slicedbreadbrandsonthequalityperceivedbyconsumersthroughhedonicresponsewasstudied.Ablindtestandatestincludingbrandinformationwerecarriedoutwith50consumersusingascalefrom1to7:"Iextremelydislikeit"(value1)andnbsp;nbsp;"Iextremelylikeit"(value7).Datawereanalyzedusinganalysisofvariance(ANOVA)andDuncanTest.TheIndividualvariabilityofconsumerswasevaluatedusinginternalpreferencemapthatexplainingthevariationof70.4%fortheblindtestand63.5%forthetestwithinformation.Consumershadapositivecorrelationwiththefirstprincipalcomponent,indicatinghighergradesfortheXbrand,indicatingtheeffectofbrand.nbsp;Analysisofhierarchical-ascendingclassificationgeneratedthreeclustersintheblindtestandfourinthetestwithinformation.Genderandageofconsumershadaneffectonthehedonicresponses./font

机译：Theeffectoffourwhite-slicedbreadbrandsonthequalityperceivedbyconsumersthroughhedonicresponsewasstudied.Ablindtestandatestincludingbrandinformationwerecarriedoutwith50consumersusingascalefrom1to7： “Iextremelydislikeit”（值1）andnbsp; NBSP; “Iextremelylikeit”（value7）.Datawereanalyzedusinganalysisofvariance（ANOVA）andDuncanTest.TheIndividualvariabilityofconsumerswasevaluatedusinginternalpreferencemapthatexplainingthevariationof70.4％fortheblindtestand63.5％forthetestwithinformation.Consumershadapositivecorrelationwiththefirstprincipalcomponent，indicatinghighergradesfortheXbrand，indicatingtheeffectofbrand.nbsp; Analysisofhierarchical-ascendingclassificationgeneratedthreeclustersintheblindtestandfourinthetestwithinformation消费者阴影效应对享乐主义反应的影响。

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《Informacion Tecnologica》 |2014年第1期|共页
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De Paula Claudia D; García Carlos A; Durango Alba M;
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VALUE OF BRAND ON THE CONSUMER SENSORY ACCEPTANCE OF FOUR TYPES OF WHITE SLICED BREAD

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