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OVERCOMING OBSTACLES

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In the immediate post-9/11 era, much ink was spent writing about comfort foods. From coast to coast, anxious Americans embraced the tastes of days gone by, from steak and potatoes to macaroni and cheese. Surely, no manufacturer wished to bask in the glow of sales increases brought about — in part — by a tragedy. But there's no denying numerous food and beverage categories benefited from the impact. As they sought comfort in food, many people turned to pudding, a childhood favorite many consumers had long ago forgotten. Never the most vibrant category, suddenly sales of old stand-bys like chocolate, vanilla and tapioca soared.
机译:在9/11之后的那个时代,花了很多墨水写有关舒适食品的文章。从海岸到海岸,焦虑的美国人接受了过去的日子,从牛排和土豆到通心粉和奶酪。当然,没有一家制造商希望沉迷于悲剧带来的销售增长的光辉。但是,不可否认,许多食品和饮料类别都从中受益。当他们寻求食物的舒适性时,许多人转向布丁,这是许多消费者早就忘记的童年时光。从来没有最活跃的产品类别,像巧克力,香草和木薯淀粉这样的老产品的销售突然飙升。

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