Customer Experience Craze Drives More M&A Allegiance, Maritz Research Form Customer Experience Pure Play Giant

摘要

The new focus on customer experience has prompted numerous mergers and acquisitions in recent months. Much of that activity has involved CRM and other database giants snapping up specialists in such areas as marketing automation. But just last month a new company called MaritzCX - which is a combination of voice of the customer/customer survey outfit Allegiance and customer experience research firm Maritz Research - made its debut.