MLB, Stores Make Location-based Pitches

摘要

Eager to learn more about what customers do on their premises, a growing number of businesses that cater to the public are hoping to gather data from visitors' mobile phones. Major League Baseball, for example, announced that it has installed Apple's iBeacon technology at two ballparks - Dodger Stadium in Los Angeles and San Diego's Petco Park -and that roughly 20 more stadiums are slated to get the technology by opening day on March 31. The goal is to gather new information about fans' habits, like the volume of foot traffic and the amount of time spent in certain areas, and then send promotions to their mobile phones. MLB said that it plans to enhance its At the Ballpark mobile app with new features that would work in conjunction with iBeacons installed throughout the parks.