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Mobile In-Store Advertising: Exploring the Effects of Location-Based Mobile Promotions on Shopping Behavior: An Abstract

机译：店内广告：探索基于位置的移动促销对购物行为的影响：摘要

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Stefan Brinkhoff; Tobias Schaefers;
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年度 2018
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2. In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field [J] . Grewal Dhruv, Ahlbom Carl-Philip, Beitelspacher Lauren, Journal of Marketing . 2018,第4期

机译：店内手机使用和客户购物行为：实地证据
3. Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor [J] . Gutierrez Anabel, OLeary Simon, Rana Nripendra P., Computers in Human Behavior . 2019,第JUNa期

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4. Mobile Consumer Segments' Perception and Usage of Location-Based In-Store Mobile Shopper Marketing [C] . Thomas Wozniak, Dorothea S chaffner, Katarina Stanoevska-Slabeva Winter Marketing Academic Conference . 2017

机译：移动消费段的储存店内移动购物者营销的感知和用法
5. Attracted to the medium: An analysis of social behaviors, advertising, and youth culture in the emerging mobile era [D] . Battin, Justin M. 2011

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6. The Impact of Social Crowding on Consumers’ Online Mobile Shopping: Evidence from Behavior and ERPs [O] . Danfeng Cai, Lian Zhu, Wuke Zhang, 2021

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7. DESIGN AND IMPLEMENTATION OF LOCATION BASED ADVERTISING MOBILE APPLICATION WITH INDOOR LOCALIZATION AS A PROMOTION MEDIA IN SHOPPING CENTER [O] . Ratih Ayu Indraswari, Hari Ginardi 2016

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Mobile In-Store Advertising: Exploring the Effects of Location-Based Mobile Promotions on Shopping Behavior: An Abstract

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