Adobe's New TV Ad Platform Tackles Audience-Based Selling

摘要

The Nielsen numbers have seemed a bit dire this year: the Emmy Awards were down 600,000 viewers, the American Music Awards saw a dropoff of nearly 3 million watchers and everyone's been lamenting the loss of millions of viewers for NFL games in 2016. For Campbell Foster, director of product marketing for Adobe, the numbers are indicative of today's increasingly fragmented content and device landscape, where consumers have more choices of things to watch on more devices. And that means advertisers need to rethink how they engage specific audiences across both devices and platforms.