Advertisers Change Channels From Traditional Television

摘要

Digital video advertising sellers were pretty full of themselves headed into the Interactive Advertising Bureau's annual IAB NewFronts earlier this month. After a pandemic that accelerated streaming in general and connected TV usage in particular, digital video sellers are no longer pitching their products as just targeting vehicles or reach-extenders. No, they've gone mainstream, insisting that digital video is now the primary way to reach viewers.