Method for charging advertisers based on adaptive commercial switching between TV channels

摘要

Disclosed is a method and system for switching a commercial for a user. Accordingly, the present invention obtains a user's profile or monitors a user's viewing history of various commercials to determine the type of commercials that are not watched or not liked by the user. Thereafter, commercials between television programs are detected during a commercial break and compared with the user's profile or the user's past viewing information to determine whether the detected commercial is liked by the user. For an unwanted commercial, the present system retrieves one of the commercials liked by the user that is shown on different channels, then replaces the unwanted commercial with the commercial that is of interest to the user