London Pride's new brand identity for 2021

摘要

London: - Fuller's London Pride, the award-winning flagship beer of Fuller's Griffin Brewery, has unveiled a striking new Fuller's London Pride design for 2021. Visible across both On and Off Trade, the new brand identity will encompass a new logo, typography, glassware, pump clip and point of sale materials. The new contemporary look takes inspiration from its heritage, long standing traditional brewing methods and craftsmanship, all centred around the message of an 'Outstanding Amber Ale'. As one of Britain's most iconic beers, it was vital to celebrate the history of the brand and draw on language found in the brand's archives. The iconic Griffin still takes pride of place and new sign-style typography is reminiscent of the gilded lettering seen on windows and mirrors across London's pubs.