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AMA Marketing Educators Conference

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1.An Empirical Investigation of Composite Product Choice

机译：复合产品选择的实证研究
- 作者：Kalpesh Desai;Dinesh Gauri;Yu Ma
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- composite product;
- ingredient branding;
- choice models;
- scanner panel data;
2.Linking Stakeholder Orientations to Firm Performance: The Role of Job Satisfaction and Innovativeness

机译：将利益相关方取向联系起来履行绩效：工作满意度和创新的作用
- 作者：Ruby P Lee;Susan Wei
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- customer orientation;
- employee orientation;
- society orientation;
- innovativeness;
- job satisfaction;
3.It's All Your Fault! Attributing Blame for Co-Created New Product Failures in B2B Relationships

机译：都是你的错！归因于B2B关系中共同创建的新产品失败
- 作者：BJ. Allen
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- co-creation;
- B2B channels;
- new product development;
- product failure;
4.Turning to the Role of Propensity to Participate in the Participation-Satisfaction Link

机译：转向参与参与的倾向的作用
- 作者：Jakob Braun;Mohammadali Zolfagharian
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- services;
- participation;
- co-creation;
- satisfaction;
- attribution;
5.Value Dynamics in the Secondary Market: Advancing a Model for Product Line Valuation of Used Goods

机译：二级市场的价值动态：推进二手货物产品线估值模型
- 作者：Kashef Abdul Majid;Cristel Antonia Russell
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- secondary market;
- used-goods;
- products;
- valuation;
6.Mission Statements as a Key Tool for Marketing Strategy

机译：使命陈述作为营销策略的关键工具
- 作者：Meredith E. David;Fred R. David
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- mission statements;
- marketing strategy;
- customer orientation;
- firm performance;
7.Investor Horizon and Executive Compensation: Implications for Myopic Management and Firm Performance

机译：投资者地平线和高管薪酬：对近视管理和公司性能的影响
- 作者：Atanas N. Nikolov;Sundar G. Bharadwaj
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- myopic management institutional investors executive compensation firm performance;
8.Visual Social Media and Image Associations Transfer to the Brand

机译：视觉社交媒体和图像协会转移到品牌
- 作者：Gema Vinuales;Daniel A. Sheinin
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- social media;
- brands;
- visual communication;
- social community;
- shares;
9.Adding New Perspectives to the Zero-Price Effect: The Role of Non-Monetary Cost Perceptions

机译：向零价效应添加新观点：非货币性成本认知的作用
- 作者：BjornA. Hiittel;Christian J. Wagner;Jan H. Schumann
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- zero-price effect;
- non-monetary cost perceptions;
- free e-services;
10.Retail Patronage as a Network: An Alternative Approach to Customer Segmentation

机译：零售惠顾作为网络：客户细分的另一种方法
- 作者：Natalie David;Hanna Schramm-Klein;Olaf Rank
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- multiple-store patronage;
- customer segmentation;
- purchasing strategies;
- retail brands;
- social network analysis;
- blockmodeling;
11.European Union Consumers' Willingness to Pay for Green Products: An Investigation into the Effects of Country, Gender, Age, and Types of Region

机译：欧盟消费者对绿色产品支付的意愿：调查国家，性别，年龄和地区类型的影响
- 作者：Diana Gregory-Smith;Pelin Demirel;Danae Manika
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- green products;
- willingness to pay;
- European Union;
- demographics;
12.A Typology of Customer Territorial Responses to Closing Time Intrusions by Frontline Employees

机译：通过前线员工关闭时间入侵的客户领土响应的类型
- 作者：Christy Ashley;Stephanie M. Noble
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- services;
- human territoriality;
- service failure;
- retail;
13.A New Brand Personality Scale for Professional Sport Clubs

机译：专业体育俱乐部的新品牌人格规模
- 作者：Michael Schade;Rico Piehler;Christoph Burmann
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- brand personality;
- brand image;
- scale development;
- sport brands;
- brand management;
14.All Marketing Is Local: Using Support Theory to Examine Perceptions of Local Government

机译：所有营销都是本地：使用支持理论来检查当地政府的看法
- 作者：Riley G. Dugan;Xin Wang
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- support theory;
- subadditivity;
- local government;
- public sector marketing;
15.It Is Not Fair to Pay More! A Study of the Perception of Justice and Price Fairness in Hedonic and Utilitarian Purchases

机译：支付更多费用是不公平的！夏季和功利购置对司法和价格公平的看法研究
- 作者：Giuliana Isabella;Jose Afonso Mazzon
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- perception of justice;
- price fairness;
- hedonic and utilitarian purchases;
- experiment;
16.Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms

机译：股市对制造公司客户服务外包的反应
- 作者：Andreas Eggert;Eva Bohm;Christina Cramer
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- B2B service outsourcing;
- service transition;
- manufacturing firms;
- abnormal stock returns;
- event study;
17.Product Recalls: From Brand Perceptions to Financial Market Performance

机译：产品召回：从品牌看法到金融市场表现
- 作者：Sheila Goins;Qiang Fei;Lopo Rego
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- product recalls;
- brand equity;
- event study;
- experiment;
18.From Counterculture Movement to Mainstream Market: Market Emergence in the Organic Food Industry

机译：从对抗转移到主流市场：有机食品行业的市场出现
- 作者：John Schouten;Diane M. Martin;Andrei Botez
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- market dynamics;
- organic foods;
- market catalyst;
- embedded entrepreneurship;
- consumption-driven market emergence;
- assemblage theory;
- neomaterialsm;
19.Charity at Checkout: The Implications for Retailers

机译：结账时的慈善机构：零售商的影响
- 作者：Efua Obeng;Casey Newmeyer
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- retail;
- cause related marketing;
- competitive advantage;
- customer satisfaction;
20.Does Listening to the Customer Pay Off? Customer Orientation-Performance Links in Developed Versus Emerging Markets

机译：倾听客户还清吗？开发与新兴市场的客户方向性链接
- 作者：Johanna Frosen;Maria M. Smirnova;Alexander Rozhkov
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- customer orientation;
- multdimensionality;
- firm performance;
- developed vs. emerging markets;
21.Don't Remove That Tag: A Look at Customer Motivation for Product Returns

机译：不要删除该标签：看看产品返回的客户动机
- 作者：Jennifer A. Espinosa;Lisa Monahan
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- product returns;
- customer motivation;
- expectancy theory;
- customer retailer relational trust;
- return policies;
22.From Dresser Drawer to Top Shelf: Product Design as a Mechanism for Cultural Legitimacy

机译：从梳妆台抽屉到顶部的货架：产品设计作为文化合法性的机制
- 作者：Aimee Dinnin Huff;Sarah J.S. Wilner
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- product design;
- legitimization;
- semiotic square;
- sex toys;
- stigma;
23.Customer Responses to Switching Costs: The Moderating Influence of Culture

机译：客户对切换成本的响应：文化的适度影响
- 作者：Martin Eisend;Doreen Pick
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- switching costs;
- culture;
- relationship marketing;
- meta-analysis;
24.Understanding Responses to Inconsistent CSR Activities: The Role of Dialectic Thinking

机译：了解对CSR活动不一致的答复：辩证思维的作用
- 作者：Alokparna (Sonia) Monga;Zeynep Gurhan-Canli;Vanitha Swaminathan
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- branding;
- corporate social responsibility;
- culture;
25.Determinants of Consumers' Response to Pay-What-You-Want Pricing Strategy on the Internet

机译：消费者对互联网上的薪酬的反应决定因素
- 作者：Fei L. Weisstein;Monika Kukar-Kinney;Kent B. Monroe
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- pay-what-you-want pricing;
- brand familiarity;
- virtual product experience;
- external reference price;
- online shopping;
26.From an Absolute to Relative Perspective of Customer Orientation: Its Effect on Frontline Employees' Job Satisfaction anc the Underlying Process

机译：绝对与客户导向的相对视角：其对前线员工的作业满意度ANC的潜在过程
- 作者：Seigyoung Auh;Bulent Menguc;Constantine Katsikeas
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
27.Overall Restaurant Brand Image: An Informational Antecedent to Customer Loyalty and Behavioral Intentions

机译：整体餐馆品牌形象：对客户忠诚度和行为意图的信息前言
- 作者：Jennifer A. Espinosa;Lisa Monahan;David J. Ortinau
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
28.Social Media Usage in Business-to-Business Sales: Conceptualization, Antecedents, and Outcomes

机译：商业到商业销售中的社交媒体使用：概念化，前一种和成果
- 作者：Alexander Rossmann;Gerald Stei;Kumar Rakesh Ranjan
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- social media;
- sales;
- business-to-business marketing;
- customer satisfaction;
29.Social Transformation via Social Networking Sites? Consumer Motivation to Participate in Brand Boycotts via Facebook

机译：通过社交网站社会转型？消费者通过Facebook参加品牌抵制的动机
- 作者：Whitney Ginder;Wi-Suk Kwon
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- social networking sites;
- brand boycotting;
- self-enhancement;
- brand loyalty;
30.How and to What Extent Customer Orientation Leads to Deep Acting: The Roles of Emotional Sensitivity and Dysfunctional Customer Behavior Severity

机译：客户方向如何以及在多大程度上和在多大程度上导致深入行动：情绪敏感性和功能失调的客户行为严重程度的作用
- 作者：Yu-Shan Huang
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- customer orientation;
- dysfunctional customer behavior severity;
- deep acting;
- emotional sensitivity;
31.Two Sides to a Coin: investigating the Customer Value of Strategic Service Alliances

机译：硬币的双方：调查战略服务联盟的客户价值
- 作者：Nancy V. Wilnderlich;Anne Scherer
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- service alliance;
- B2B alliances;
- portfolio evaluation;
- spill-over;
32.Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy

机译：被视为理所当然或感激之情？审查捐赠时间和金钱捐赠对消费者慈善资产评价的差异影响
- 作者：Ryan Langan;Anand Kumar
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- corporate philanthropy;
- gratitude;
- motive attributions;
- reciprocity;
- volunteerism;
33.Do Brands Like Us? The Perceived Liking of the Brand for the Self and Brand Attraction

机译：像我们这样的品牌？对自我和品牌吸引力的品牌感觉到的喜好
- 作者：Lora Mitchell Harding;Ashlee Humphreys
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- brand management;
- consumer-brand relationships;
- brand attitude;
- purchase interest;
- similarity;
- selectivity;
34.Could Social Currency Lead to Superior Brand Experience?

机译：社会货币是否可以导致卓越的品牌体验？
- 作者：Sabrina Trudeau-Hamidi;Saeed Shobeiri
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- branding;
- cosmetics;
- consumer behavior;
- brand experience;
35.How Reputation Relates to Firm Value: The Roles of Industry and Market Sentiment

机译：信誉涉及公司价值：行业和市场情绪的作用
- 作者：Alexander Haas;Anne Eckert
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- reputation;
- firm value;
- industry;
- market sentiment;
- event study;
- regression;
36.How to Provide an Efficient Payment Offer in B2C E-Commerce?

机译：如何在B2C电子商务中提供有效的付款优惠？
- 作者：Jan Kemper;Robert Maximilian Gruschow;Malte Brettel
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- e-commerce;
- retail payments;
- transaction costs;
- working capital;
37.Behavioral Aspects of Buyer-Seller Working Relationship: A Meta-Analysis

机译：买方卖方工作关系的行为方面：荟萃分析
- 作者：Leonidas C. Leonidou;Bilge Aykol;Chris Medlin
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- buyer-seller relationships;
- relationship atmosphere;
- meta-analysis;
38.Post-Consumptive Experience in Servicescapes: The Impact of Mental Reenactment on Consumers' Loyalty

机译：消费后服务经验：心理重新制定对消费者忠诚的影响
- 作者：Bernd Frederik Reitsamer
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- consumption experience;
- post-consumption;
- sensory marketing;
- embodiment;
- loyalty;
39.The Effect of Superstar Software in the Video Game Industry: The Moderating Role of Product Generation Lifecycles

机译：超级明星软件在视频游戏行业的影响：产品生成生命周期的调节作用
- 作者：Richard Gretz;Suman Basuroy
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- indirect network effect;
- superstars;
- software;
- hardware;
- new product introductions;
- product generation lifecycle;
- video games;
40.Environmentally Friendly Consumer Choices: Cultural Differences in the Self-Regulatory Function of Anticipated Pride and Guilt

机译：环保消费者选择：预期骄傲与内疚的自我监管函数的文化差异
- 作者：Marleen C. Onwezen;Jos Battels;Gerrit Antonides
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- emotions;
- functions;
- self-construal;
- collectivistic;
- individualistic;
- culture;
- environment;
41.Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises

机译：社交媒体的协同品牌攻击：探索一种新形式的品牌危机的前一种，特征和后果
- 作者：Nadine Kammerlander;Philipp A. Rauschnabel;Bjoern S. Ivens
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- social media;
- crisis;
- shitstorm;
- firestorm;
- eWOM;
- reputation;
42.The Effect of Online Review Variance on Product Evaluations: Information Diagnosticity Framework

机译：在线审查方差对产品评估的影响：信息诊断性框架
- 作者：Ryan Langan;Ali Besharat;Sajeev Yarki
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- Internet marketing;
- online consumer reviews;
- product cues;
- word of mouth;
- rating variance;
43.Overcoming Ownership Risks at the Base of the Pyramid with Access-Based Services

机译：克服金字塔基地的所有权风险与基于访问的服务的服务
- 作者：Tobias Schaefers;Roger Moser;Gopalakrishnan Narayanamurthy
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- access-based services;
- base of the pyramid;
- risk perception theory;
- experiment;
44.Reaping Benefits from Investing in Solution Selling Capability: Do Product and Customer Characteristics Matter?

机译：从投资解决方案销售能力的收益效益：产品和客户特征吗？
- 作者：Nikolaos G. Panagopoulos;Adam A. Rapp
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- solution selling;
- dynamic capabilities;
- performance;
- resource-based theory;
- multilevel modeling;
45.Decomposing the Effects of Reward Program Enrollment and Program Usage on Store Profitability: A Mixed Model Assessment

机译：分解奖励计划入学和计划使用对储存盈利能力的影响：混合模型评估
- 作者：Clay Voorhees;Roger Calantone;Blake Andrew Runnalls
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- reward program;
- marketing investment;
- profitability;
- RBV;
46.The Effects of Polychronicity on Salesperson Performance: The Moderating Effect of Job Complexity

机译：多档对销售人员性能的影响：工作复杂性的调节效果
- 作者：Jeffrey R. Carlson;William T. Ross Jr.;Robin A. Coulter
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- polychronicity;
- salesperson performance;
- multiple mediation;
- sales job complexity;
47.Go Expand, but How Far? The Impact of Internationalization and Distance on Brand Strategy Performace

机译：展开，但多远？国际化的影响与对品牌战略表现的影响
- 作者：Saejoon Kim;Pravin Nath
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- corporate brand;
- brand architecture;
- internationalization;
- geographic distance;
- economies of scale;
48.All Too Familiar with the Bad: Goal Relevance, Valence, and the Encoding of Information in Consumer Decisions

机译：全部熟悉的糟糕：目标相关性，价值，价值，以及在消费者决策中的信息编码
- 作者：Michael Hair;Samuel Bond
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- judgment and decision making;
- elaboration;
- consumption goals;
- memory;
49.The Relationship Between Family Identity and Communication, Commitment, and Continuity in Family Activities: An Examination of Family Meals in Four Chinese Cities

机译：家庭活动的家庭身份与沟通，承诺和连续性之间的关系：四个中国城市家庭膳食
- 作者：Hongyan Yu;Ann Veeck;Fang (Grace) Yu
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- China;
- family meals;
- family rituals;
- family identity;
- food consumption;
50.The Spillover of Training Among Competing Salespeople

机译：竞争销售人员之间的训练溢出
- 作者：Michael Ahearne;Yashar Atefi;James G. Maxham
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- training;
- training spillover;
- salespeople;
- matching methods;
- propensity score;
51.Investigating the Pleasures of Sin: The Contingent Role of Telle Personality Disposition on Consumers' Evaluations of Vice and Virtue Product Offerings

机译：调查罪恶的乐趣：电台人格性质对消费者对副和美德产品的评价的或有作用
- 作者：Swati Verma;Abhijit Guha;Abhijit Biswas
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- virtue;
- vice;
- telic dominance;
- arousal;
52.The Impact of Tri-Dyadic Fit on the Service Experience

机译：三脚贴身对服务经验的影响
- 作者：Sidney Anderson;Jeffery Smith
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- service experience;
- dyadic fit;
- empirical research;
- structural equation modeling;
53.Is 'The Bigger the Better' Always True? Big Data and Knowledge Production in Marketing Research

机译：总是真的'更大的更好'吗？营销研究中的大数据和知识生产
- 作者：Mathieu Alemany Oliver;Jean-Sebastien Vayre
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- big data;
- marketing research;
- abduction;
- digital traces;
54.Consuming Kitsch: Memetic Idolization of the Middlebrow Pleasure

机译：消费雌二党：中间娱乐的膜偶像
- 作者：Soonkwan Hong;Chang-Ho Kim
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- kitsch;
- meme;
- celebrity;
- aesthetics;
- pop culture;
55.Optimal Distance Between Franchising Outlets and Intra-Brand Competition

机译：特许经营商店与品牌竞争之间的最佳距离
- 作者：Pui Ying Yoshi Tong;Christopher Yencha
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- retail location strategy;
- franchising;
- intra-brand competition;
- spatial;
- modeling;
56.Testing Competing Models of Frontline Employee External Customer Mindset

机译：测试前线员工外部客户心态的竞争模式
- 作者：Rajesh Iyer;Mark C. Johlke
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- external customer mindset;
- organizational commitment;
- turnover intention;
- role ambiguity;
- job characteristics;
57.The Influence of Distributor Consistency on Supplier Commitment

机译：经销商一致性对供应商承诺的影响
- 作者：Claude Obadia;Irena Vida
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- marketing channels;
- buyer-seller relationship;
- interfirm commitment;
- distributor consistency;
58.The Impact of Personality Traits on Customer Orientation Among Call Center Workers: The Moderating Effect of Work-Family Conflict and Role Conflict

机译：人格特质对呼叫中心工作人员客户定位的影响：工作 - 家庭冲突和角色冲突的调节效果
- 作者：Sunil Sahadev;Sudarshan Seshanna;Keyoor Purani
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- personality traits;
- role conflict;
- customer orientation;
- India;
- call centres;
59.National Culture Versus Organizational Culture: An Empirical Assessment of the Implementation of Market Orientation Across Nations

机译：国家文化与组织文化：对各国市场导向实施的实证评估
- 作者：Ahmet H. Kirca
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- market orientation;
- global marketing strategy;
- meta-analysis;
60.Online Piracy and Country-Level Influencers

机译：在线盗版和国家级影响者
- 作者：Maria Petrescu;John Gironda;Pradeep K. Korgaonkar
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- online piracy;
- copyrighted information;
- cultural variables;
- consumer ethics;
61.A Definition and Typology of Covert Marketing

机译：隐蔽营销的定义和类型学
- 作者：Jenifer Skiba;Les Carlson
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- covert marketing;
- stealth marketing;
- masked marketing;
- concealment;
62.(Un)Truth in Bilingual Consumer Recall of Brands in Advergames: A Three-Country Comparison

机译：（联合国）在双语消费者回忆的真实品牌中的真相：三国比较
- 作者：Monica D. Hernandez;Michael S. Minor
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- false recall;
- bilingual consumer;
- advergames;
- cross-country comparison;
63.Sustainamorphism: The Role of Attachment Style and Anthropomorphism in Sustainable Consumption

机译：增持性：附着风格和拟人在可持续消费中的作用
- 作者：Kealy Carter;Meredith David
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- attachment style;
- anthropomorphism;
- sustainable consumption;
- action identification;
64.Is Play the Work of New Adulthood? An Interpretive Approach of Childlike Behavior

机译：是新成年期的工作吗？儿童般行为的解释方法
- 作者：Mathieu Alemany Oliver
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- childlike behavior;
- inner child;
- adulthood;
- play;
65.Customer Inspiration: Conceptualization, Scale Development, and Validation

机译：客户灵感：概念化，规模开发和验证
- 作者：Thomas Rudolph;Tim Boettger;Thilo Pfrang
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- customer inspiration;
- scale development;
- nomological network;
- psychometric properties;
- shopper marketing;
66.Thanks, But No Thanks: A Social Contract Perspective on the Effects of High-Intensity Warning Disclosures

机译：谢谢，但不，谢谢：社会合同视角就高强度警告披露的影响
- 作者：Cassandra Davis;Scot Burton
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- social contract theory;
- counterpersuasion;
- two-sided messages;
- cigarettes;
- smoking cessation;
67.Direct Versus Indirect Comparative Advertising: The Roles of Valence and Message Claim Type

机译：直接与间接比较广告：价值和消息声明类型的角色
- 作者：Tommy Hsu;John B. Ford;Leona Tarn
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- comparative advertising;
- valence;
- message claim;
- advertising message;
68.A Meta-Analysis on the Consequences of Price Fairness Perceptions: The Moderating Influence of the Economic Situation

机译：价格公平感知后果的荟萃分析：经济形势的调节影响
- 作者：Farid Tarrahi;Martin Eisend;Florian Dost
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- price fairness;
- price fairness perception;
- economic growth;
- meta-analysis;
69.Love Yourself and Like the Others: Why Domestic Favoritism Is Different from Consumer Ethnocentrism

机译：爱自己，像其他人一样：为什么国内偏袒与消费者的畜腺目表不同
- 作者：Justina Gineikiene;Bodo B. Schlegelmilch;Vilte Auruskeviciene
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- domestic favoritism;
- psychological closeness;
- consumer ethnocentrism;
70.Conceptualizing Service Failures Through the Lens of Service-Dominant Logic: A Value-Based Approach

机译：通过服务主导逻辑镜头的概念化服务失败：基于价值的方法
- 作者：George Skourtis;Jean-Marc Decaudin;Ioannis Assiouras
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- service-dominant logic;
- service failures;
- value co-creation;
- value co-destruction;
- resource integration;
71.Home vs. Workplace Energy Saving Attitudes and Behaviors: The Moderating Role of Satisfaction with Current Environmental Behaviors, Gender, Age, and Job Duration

机译：Home VS.工作场所节能态度和行为：满意度与当前的环境行为，性别，年龄和工作期间的调节作用
- 作者：Danae Manika;Diana Gregory-Smith;Victoria Wells
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
72.Time Marches On: Effects of Temporal Orientation, Time of Release, and Discount Sizes on Purchase Intentions

机译：时间游行：时间取向，释放时间的影响，以及购买意图的折扣大小
- 作者：Amaradri Mukherjee;Subhash Jha;Ronn J. Smith
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- discount size;
- temporal orientation;
- new product;
- promotion;
- purchase intention;
73.Tipping Behavior: The Impact of the Bill Folder Color

机译：提示行为：账单文件夹颜色的影响
- 作者：Na Young Lee;Stephanie M. Nobel
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- color;
- gold;
- tipping;
- payment;
74.The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers

机译：态度行为假设和绿色采购行为：来自德国牛奶消费者的经验证据
- 作者：Andrea K. Moser
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- willingness to pay;
- theory of planned behavior;
- green marketing;
- organic;
- sustainability;
75.Effort and Culture in Environmental Persuasion

机译：环境劝说的努力和文化
- 作者：Sukki Yoon;Yeonshin Kim;Tae Hyun Baek
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- environmental;
- effort investment;
- persuasion;
- cross-cultural;
76.Referral Engineering in Service Markets: Initial Evidence and Consumer Motivations

机译：服务市场推荐工程：初始证据和消费者动机
- 作者：Ina Garnefeld;Sabrina V. Helm
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- referral engineering;
- word-of-mouth;
- referrals;
- customer referral programs;
- opportunism;
77.Nonlinear Effects of Frontline Store Managers' Entrepreneurial Role Performance: Retail Profit and Revenue Analysis Using Item Response Theory

机译：前线商店经理的非线性效应创业角色绩效：使用项目响应理论的零售利润和收入分析
- 作者：Yuechen Wu;Jagdip Singh;Gary K Rhoads
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- entrepreneurial orientation;
- frontline store manager;
- store performance;
- retail;
- item response theory;
78.Familiarity Breeds Contempt: Manifestations of Complacency in Key Account Relationships

机译：熟悉性培育蔑视：关键账户关系中自满的表现
- 作者：Jeff S.Johnson;Scott B. Friend
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- customer defection;
- complacency;
- dark side;
- failure analysis;
- qualitative;
79.Investigating Reciprocal Effects Between Retail Brand and Perceived Value

机译：调查零售品牌与感知价值之间的互惠效应
- 作者：Bernhard Swoboda;Julia Weindel;Frank Haelsig
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- reciprocity;
- perceived value;
- retail brand equity;
- fashion and grocery retailing;
80.A Dimension of Fun at Experiential Market Settings: Exploring Consumer Experience Intensity

机译：在体验市场环境中有趣的一系列：探索消费者体验强度
- 作者：Ebru Ulusoy;A. Fuat Firat
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- experience consumption;
- intense experiences;
- experiential settings;
- sensory stimuli;
- marketplace stories;
81.Exploring the Relationship Between Brand Pride, Brand Identification, and Brand Citizenship Behavior of Employees

机译：探索员工品牌骄傲，品牌识别和品牌公民行为之间的关系
- 作者：Sabrina V. Helm;Uwe Renk;Anubha Mishra
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- brand pride;
- brand identification;
- brand citizenship behavior;
- employer branding;
82.Safeguarding Customer Strength Through Contract Design: Theory and Evidence

机译：通过合同设计维护客户实力：理论和证据
- 作者：Desmond (Ho-Fu) Lo;Giorgio Zanarone;Mrinal Ghosh
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- contract;
- pricing;
- firm capability;
- transaction cost analysis;
- resource-based view;
83.The Mitigating Effect of Personal Agency on Escalation of Commitment

机译：个人机构对承诺升级的缓解效应
- 作者：Sunil Contractor
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- escalation of commitment;
- regret;
- decision-making;
- foregone outcome;
- personal responsibility;
84.Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions

机译：标志性与真正经验的评估依赖于态度功能
- 作者：Gulen Sarial-Abi;Ezgi Merdin;Zeynep Gurhan-Canli
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- iconic experiences;
- genuine experiences;
- attitude functions;
85.Why Do Boycotters Cool Down Over Time? An Analysis of the Intra-Personal Dynamics of Boycotting

机译：为什么抵制随着时间的推移冷却？抵制个人动态的分析
- 作者：W. Lasarov;S. Hoffmann;U. Orih
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- boycott behavior;
- intrapersonal processes;
- longitudinal analysis;
- corporate social responsibility;
- PLS-SEM;
86.Helping Colleagues with the Sale of Innovations: Does It Harm or Benefit Salesperson's Own Performance?

机译：帮助同事销售创新：它是否损害或效益销售人员自己的表现？
- 作者：Michel Van der Borgh;Ad de Jong;Ed Nijssen
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- selling innovations;
- sales unit;
- helping;
- proactive selling;
- contingencies;
87.Is Naming Your Competitor in the Comparative Ad a Good Idea? The Effects of Typicality and Alignability

机译：在比较和一个好主意中命名你的竞争对手？典型性和可分配的影响
- 作者：Tommy Hsu;John B. Ford;Leona Tam
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- comparative advertising;
- typicality;
- alignability;
88.Exploring the Dynamics of Corporate Social Responsibility and Brand Loyalty

机译：探索企业社会责任与品牌忠诚度的动态
- 作者：Sami Kajalo;Annukka Jyrama
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- corporate social responsibility;
- brand loyalty;
- corporate reputation;
- brand identification;
89.Competitive Advertising Clutter in a Real-World Media Context: Exploring Positive and Negative Ramifications

机译：竞争广告在真实媒体上下文中的广告杂乱：探索积极和消极的影响
- 作者：Nadine A. Schirmer
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- advertising effectiveness;
- competitive clutter;
- experimental research;
- consumer response;
90.Why Is It Still Here? Examining the Determinants of Consumer Avoidance of Personalized Advertising on the Web

机译：为什么仍在这里？检查Web上消费者避免个性化广告的决定因素
- 作者：Satomi Hasuoka;Takashi Irei;Takashi Naito
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- personalization;
- ad avoidance;
- irritation;
- privacy intrusiveness;
- boredom;
91.Consuming Ambiguity: Multiracial Identity Development and the Marketplace

机译：消耗歧义：多种族身份开发和市场
- 作者：Robert Harrison;Kevin D. Thomas;Samantha Cross
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- consumer culture;
- multiracial identity development;
- consumer biracialization;
- forced choice;
92.A Typology of Environmentalism and the Frugality Connection

机译：环保主义和节俭联系的类型
- 作者：Nese Nasif
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- environmentalism;
- frugality;
93.Examining the Effectiveness of Sponsorship and Ambush Marketing

机译：检查赞助和伏击营销的有效性
- 作者：Regina-Viola Frey;Elias Ertz;Marion Buttgen
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- sponsorship;
- ambush marketing;
- brand attitude;
- word of mouth;
- customer-based brand equity;
94.How Does Distributor's Network Change Effects of Manufacturer's Influence Strategy? An Integrating Perspective

机译：经销商如何改变制造商的影响策略的影响？一体化的视角
- 作者：Liyang Ruan;Yi Liu;Yuan Li
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- dyadic channel relationship;
- distributor's network;
- influence strategy;
- economic satisfaction;
95.The Huge Gap: The Price Differences of Branding Clothes Between the United States and China

机译：巨大差距：美国与中国之间品牌衣服的价格差异
- 作者：Zijing Zhou
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- high-end brands;
- price discrimination;
- three parties' model (SCG model);
- distribution channel;
- consumer behavior of China;
96.Dual-Objective Incentives and Marketing Employee Performance: Evidence from Laboratory and Call Center Field Experiments

机译：双重客观激励和营销员工绩效：来自实验室和呼叫中心实验的证据
- 作者：Sung H. Ham;Chanho Song
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- incentives;
- services marketing;
- call centers;
- field experiments;
- experimental economics;
97.The Influence of Visual Representations on Consumers' Selection of Intangible Experiences

机译：视觉表现对消费者选择无形体验的影响
- 作者：Ying Zhu;Eric Li
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- visual representation;
- visual elements;
- place identity;
- intangible experiences;
98.Explaining the Differing Effects of Corporate Reputation Across Nations

机译：解释各国企业声誉的不同影响
- 作者：Bernhard Swoboda;Cathrin Puchert
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- corporate reputation;
- country differences;
- institutional theory;
- hierarchical analysis;
99.Did You Earn Your Louis Vuitton? The Impact of Unearned Conspicuous Signals

机译：你有没有赢得你的路易威登？未解析显着信号的影响
- 作者：Saerom Lee;Hans Baumgartner;Karen Page Winterich
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- conspicuous consumption;
- luxury brands;
- fairness;
- justice;
100.The Impact of Friending on Sales

机译：交友的影响
- 作者：Junni Zhang;Yuchi Zhang;Cheng Zhang
- 会议名称：《AMA Marketing Educators Conference》 | 2015年
- causality;
- propensity score;
- data truncation;
- endogeneity;
- social influence;