CROWDSOURCING USER-PROVIDED IDENTIFIERS AND ASSOCIATING THEM WITH BRAND IDENTITIES

摘要

A system and method are provided for crowdsourced user-provided brand identifiers and for distributing content based on the crowdsourced identifiers. Different user-provided brand identifiers are extracted from messages provided by users of the social network. Identifiers are aggregated into two or more aggregated identity groups. When it is determined that the brand identifier associated with the user request for the content is within at least one of the aggregated identity groups, content items comprising one or more other brand identifiers of the at least one aggregated identity group are provided to the user.