Getting a brand new brand, and trying to identify a new identity

摘要

Lunch with my new brand strategist, Juno. The world of epic space is a savage one and to have any chance of keeping your brand fresh, this is what you have to do. Strategise it.'And I mean FRESH!' says Juno, showering me with atomised prosecco. 'Looted trainers fresh! We're gonna take your existing brand identity, deconstruct it brick by brick, move it via a fleet of cultural low-loaders to its new location.