Consumers enjoy their cup of tea

摘要

launches and sales data suggest that organic positioning for teas and ready-to-drink (RTD) teas are helping to sustain and grow certain aspects of the category. According to Innova Market Insights, Duiven,The Netherlands, in 2010 of the 1,966 new products launched in the United States for bagged and loose leaf tea, 20.9 percent carried an organic claim. That percentage was even higher for the 157 RTD teas launched last year with 43.3 percent labeled as organic.