"Any time you go and ask media owners to donate free inventory there is always a challenge," Mr. Koenigsberg said. But "you negotiate from the heart," he added. "You speak about how the power of the media community can help significantly in eroding drug abuse." Mr. Pasierb credited CBS and Fox with running Partnership ads, but said "we've never had a meaningful relationship with NBC," which he said has "not embraced public service ads on a broad basis." NBC declined to comment.
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