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Nurturing the next generation of ag customers

机译:培育下一代农业客户

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In the midst of the ethanol boom that's making life very sweetrnfor many in ag country, there's a shadow, too.rnThere's an old saying in the farm culture that banker Curt Covington's been thinking about, that puts it succinctly.rn"There are three generations among farm families. The first started it. The second built it. The third lost it."rnThe new, incoming generation poses challenges to ag bankers in many parts of the country. As much as ag producers depend on the providers of their financing to stay in business, ag bankers depend on the producers to have a business.
机译:在使非洲许多国家的人们生活变得非常美好的乙醇繁荣中,也存在着阴影。rn银行家柯特·科温顿(Curt Covington)一直在思考农业文化中的一句老话,这简明扼要。“三世代在农场家庭中,第一个开始了它。第二个建立了它。第三个失去了它。” rn新一代,这一代对该国许多地方的农业银行家构成了挑战。农业生产者依赖其融资的提供者来维持业务,农业银行家依赖生产者来开展业务。

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