化粧をめぐる企業と消費者の関わり:その歴史的考察

摘要

化粧は，身体に直接施すものであるため，その使用が各種のアレルギーなどを誘発する可能性がある．歴史的に，消費者は化粧の使用により鉛中毒や黒皮症に冒されたりしてきた．その時々で，企業の経済活動が優先され，また情報提供や注意喚起の稚拙さの問題が生じた．企業は，どのように消費者や社会と関わり，経済活動をおこなうべきなのか．また，消費者は企業の提供する製品や情幸陀，どのように受け止めていくべきか．本研究では，化粧品による鉛中毒と黒皮症の事例を取り上げ考察した．%Cosmetics are used for face and body directly. Therefore using of cosmetics may cause allergies to people. The consumers have been attacked by lead poisoning and melanodermia (dark skin damage caused by increased deposits of melatonin) historically by using of cosmetics. Economic activities of a company were given priority over the communications with consumers. Information on reporting and close attention to consumers has been very poor. How should a company communicate with consumers and society, and perform its economic activities? In addition, how should consumers accept the products and information that a company provides? In this study, the author introduces lead poisoning caused by cosmetics and considers the melanodermia as an example.