Branding is essentially how you target your ideal clientele. It is how you convey your message to potential customers, and ideally it is what sets your product apart from the competition. Every business’ branding is unique, and if you think you can get away with mimicking another company’s branding successfully, you just can’t. There are a lot of components that go into branding, but I am going to touch upon a few that I believe are most important as weddingindustry professionals. Tip for practical use: Decide what kind of couples you want to attract. Determine their age, location, income, hobbies, family dynamic, etc. Branding is how you want to be perceived, so make sure you can find a way to communicate value to your ideal client.
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