The new normal: lessons learned from SARS for corporations operating inemerging markets

摘要

The modern industrialized world was completely caught off guard by the recent SARSoutbreak. Fortunately, for most organizations, the impact has been short lived, butmanagement has been provided with a reminder of the impact of the external environment ina world of ever increasing globalization. As seen with the SARS outbreak, a lack ofpreparedness can have devastating effects on business and warrant inclusion in a businessdefinition of a crisis. This paper uses the recent SARS epidemic as a background tohighlight the importance of crisis planning, particularly in emerging economies, andsuggests how organizations can address these concerns.