How does our body affect the way we think about our personality? We addressed this question by eliciting the perceptual illusion that pairs of friends swapped bodies with each other. We found that during the illusion, the participants rated their own personality characteristics more similarly to the way they previously rated their friend's personality, and this flexible adjustment of self-concept to the “new” bodily self was related to the strength of illusory ownership of the friend's body. Moreover, a subsequent memory test showed that personality traits rated during the friend-body-swap illusion were generally remembered worse than traits rated during the control conditions; importantly, however, this impairment of episodic recognition memory was reduced for the participants who considerably adjusted their self-concept during the illusory body swapping. These findings demonstrate that our beliefs about own personality are dynamically shaped by the perception of our body and that coherence between the bodily and conceptual self-representations is important for the normal encoding of episodic memories.
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