社区旅游作为一种以社区为基础，将目的地建设、旅游业发展与社区规划布局相结合的旅游发展模式，对实现区域旅游业的可持续发展具有重要意义。本文选取济南百花洲片区作为案例，运用问卷调查法，从居民参与旅游发展的意愿和对旅游影响的感知两个方面分析了百花洲片区社区旅游发展的影响因素。研究结果表明，百花洲片区居民对旅游业发展普遍抱有正面积极态度、分享旅游发展成果并参与承担旅游发展责任的意愿水平较高是当地社区旅游发展的有利条件；居民参与旅游发展具体事项的意愿有待提升、对旅游发展带来的部分影响持消极态度是当地社区旅游发展的限制因素。最后指出，对社区居民进行旅游教育与培训、在旅游规划中吸纳社区观点并尊重居民的社会需要、注重对旅游社会影响的研究和监测是培育社区旅游发展机制的关键。%Community tourism is a community-based tourism development model, which integrating the destination construction, the development of tourism industry and community planning. Community tourism has an important signiifcance upon the sustainable development of regional tourism. Selecting Baihuazhou area of Ji'nan city as a case, and using questionnaire survey method, this paper analyzes the influence factors of its development of community tourism from two aspects: the residents’ participation willingness and their perception of tourism impact. The results show that there are two advantages for the development of community tourism in the Baihuazhou area: the residents’ positive attitude to tourism development, and their high level willingness of sharing the achievements and responsibilities of tourism development;and there are two limiting factors to the development of the local community tourism: the lower residents' willingness to participate in the details of tourism development planning, and their negative attitude to some impact of the tourism development. Finally, this article points out the key problems to foster community tourism development mechanism: the education and training about tourism development for the community residents; engagement the community’ views and respecting the residents’ society needs; paying attention to the study and monitoring of tourism social impact.
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