三年旱灾丽江旅游者满意度调查研究

摘要

Lijiang is famous for the tourism destination with water as its characteristics. Water plays an important role in the tourism resources.' However, Lijiang has encountered three - year consecutive droughts from 2009 to 2012. The shortage of water not only affects the scenic landscape, but also has negative effects in tourism target market. This article carries out Lijiang tourist satisfaction investigation through questionnaire and interview methods to study the drought impact on tourism industry, to learn the tourists' satisfaction in Lijiang tourism. Last this article puts forward the countermeasures and provides a theoretical reference for drought resistance in tourism industry.%丽江是一个以水为特色的旅游目的地，水在旅游资源中的重要作用不可替代。然而，从2009～2012年的3年间，丽江遭遇持续干旱，水资源的短缺不仅对部分景区景观效果造成直接冲击，而且也在旅游目标市场群体中产生了负面影响。在对旅游者进行随机问卷调查和对相关人员进行访谈的基础上，获取旱情对丽江旅游的影响，获知旅游者对当前丽江旅游满意度的第一手资料，提出应对策略，为旅游抗旱提供理论参考。