产业融合视角下陕西旅游遗产文化业发展模式研究

摘要

The fusion development industry is one of the important trends of the industrial development in the world. Shaanxi as a rich cultural heritage resource and tourism-developed province, it's the nature and necessity that cultural heritage and tourism industry integrated and formed a new state. Studies suggest that the fusion mechanism of tourism heritage culture industry has high industrial relevance, consumer demand and technological progress, competition and policy system. Through the three fusion model of infiltration type, extended type and restructure type, based on the reality of Shaanxi, suggestions of promoting the development of tourism heritage culture industry as follows, rationalize the man-agement system, cultural heritage activation, extend the industrial chain, promote heritage resources attraction, build creative industry parks and other routes.%产业融合发展是当前世界产业发展的重要趋势之一。陕西作为文化遗产资源大省和旅游大省，文化遗产业与旅游产业的融合并形成新业态具有天性性和必然性。研究认为旅游遗产文化业的融合机制有产业的高度关联性、消费需求与技术进步、竞争和政策制度，通过渗透型、延伸型、重组型三种融合模式，立足于陕西实际，采取理顺管理体制、文化遗产活化、延长产业链、提升遗产资源的吸引力、打造陕西文化遗产创意产业园区等路径来促进旅游遗产文化业发展，实现陕西旅游产业结构优化升级。