Taking Huawei and Lenovo as the case enterprises ,this paper uses the exploratory and verification case study method to analyze the interactive mechanism of enterprise's organizational innovation and social media ,and constructs the interactive model of Chinese enterprise organ-ization innovation and social media .The result shows that social media replace traditional media's one-way ,non-real time interaction mechanism by multiway ,real time interaction mechanism ,and Chinese enterprises establish the corresponding position in organization structure to match the functional development of social media ,and thereby maximum the utilization of social media advantage and avoid its risks .%以华为和联想为案例企业,采用探索性和验证性案例研究方法,分析了中国企业组织创新与社交媒体的互动机制,并构建了中国企业组织创新与社交媒体互动模型.研究表明:社交媒体对中国企业组织创新的影响机制是,在中国情境下中文社交媒体模糊了信息接收者和发布者的明确定位,将信息接收者与发布者通过信息互换紧密联系在一起;社交媒体取代传统媒体的单向,分时交互机制为多向,实时交互机制;企业为迎合社交媒体的功能性发展,在组织上专门设立相应职位以利用社交媒体的特性,最大化利用其优势且规避其风险,从而满足企业发展需求.
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