'天时、地利、人和'、组织动态能力与企业战略的风车模型——基于一汽-大众奥迪的纵向案例研究

摘要

Based on a theoretical framework of interaction among "time,location and human conditions"in external environment,dynamic capa-bility and enterprise strategy,using the research method of single longitudinal case,this paper describes the three stages of development of Faw Volkswagen Audi in China.It finds that the dramatic change in external environment affects the formation and evolution of dynamic capability of organization.Dynamic capacity also needs to adapt to external environment,occupies the advantage of "time,location and human conditions"and further supports the successful implementation of enterprise strategy.Based on the above,it establishes an integrated model of interaction among"time,location and human conditions",dynamic capability and enterprise strategy.%基于外部环境"天时、地利、人和"三因素、组织动态能力与企业战略相互影响的理论框架,运用纵向单案例研究方法,描述了一汽-大众奥迪在中国三个阶段的发展历程.研究发现:外部环境的剧烈变化对组织动态能力的形成和演化产生影响,同时组织动态能力也需要适应外部环境,占据"天时、地利、人和"优势,进一步支撑企业战略的成功实施.在此基础上,构建了"天时、地利、人和"三因素、组织动态能力与企业战略相互影响的整合模型.