选择行为研究的计算实验范式——基于复杂科学管理方法论

摘要

Based on the complex science management methodologies,this paper studies the computational experiment methods for the research on choice behavior.Through reviewing over 100 literatures and the case studying,it summarizes three types of paradigms ofcomputational exper-iment method for choice behavior research:paradigm Ⅰ,that is proposing the theoretical hypothesis/model for empirical study;paradigm Ⅱ,that is proposing the theoretical hypothesis/model for simulation experiment;paradigm Ⅲ,that is drawing the theory conclusions based on the experi-ments.Then it providesthe cases studies illustrating each type of paradigm.Finally,it proposes the research method of theoretical hypothesis, that is classical theory approach.%在复杂科学管理方法论的基础上,深入研究了选择行为研究的计算实验方法.通过查阅100余篇中外文献并进行案例研究,提出了选择行为研究的三种计算实验方法研究范式:范式Ⅰ,即提出理论假设/模型进行实证研究;范式Ⅱ,即提出理论假设/模型进行仿真实验;范式Ⅲ,即在实验的基础上提出理论结论.然后,给出了三种研究范式的范式,并采用案例进行说明.最后,提出了研究理论假设的方法———经典理论法,并用案例进行说明.