基于对重庆三峡学院原应用技术学院2011级至2013级学生的消费现状问卷调查统计结果分析，了解当代大学生的消费观及心理，分析产生不健康消费观的原因，并对大学生树立正确的消费观提出相关对策。%Based on consumption situation questionnaire statistics analysis for the former college of Applied Technology of Chongqing Three Gorges University students in grade 2011 to 2013, I have got some information about the concept and psychology of consumption of college students,and analyze reasons why they have unhealthy consumption concept. this article analyzes the present situation and reasons of college students’consumption and puts forward some countermeasures which may help and guide them to set up the correct consumption view and the thrifty consumption habit.
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