顾客参与新产品开发及其结果影响的综述

摘要

Through a literature review on customer participation in new product development and its influence on the result, this paper analyzes the concept, measure and influence of customer participation in new product development, and hackles the moderating factors of the relationship between customer participation in new product development and its result.At last, the paper points out limitations of the extant literature and provides suggestions for future research.%对顾客参与新产品开发及其结果影响的相关研究进行评述,剖析顾客参与新产品开发的概念与测量及其结果影响,梳理顾客参与新产品开发结果影响的调节因素,指出现有研究的局限性并对未来的研究方向进行展望.