Method and Apparatus For Ranking a Customer Based on The Customer's Estimated Influence on Other Customers and The Customer's Churn Score

摘要

A method is disclosed wherein churn scores and influence scores for each customer in a particular set of customers (the set may include all customers of the network or some subset of all the customers) is determined. Each customer in the set can be ranked based on the customer's churn score and influence score. For example, a customer with a low churn score and a low influence score would be ranked lower than a customer with a high churn score and a high influence score. The customers that are ranked the highest should be the target of a retention campaign on a timely manner.