民办高职院校招生宣传工作刍议

摘要

As the number of students who take college entrance examination has gradually dropped in recent years, the number of would-be students for private higher vocational colleges is falling accordingly. In the fierce competition for those would-be stu-dents, only effective advertisement of the college enables the stu-dents and parents know about the college and then make a selec-tion. How to perform the propaganda work? Combining with the working practice for many years, and from the perspective of en-rollment propaganda work of private higher vocational colleges, the writer carries out an exploratory discussion on the issues about the importance, necessity, the policies and approaches of the advertising job for the recruitment of students.%随着近年高考人数的逐年下降,民办院校的生源受到了较大影响,在激烈的生源竞争中,只有有效的宣传方能让考生及家长了解学校并作出选择.宣传工作如何做?笔者结合自身多年的工作实践,从民办高职院校招生宣传工作的角度,就招生宣传工作的重要性、必要性、需要把握的原则、途径等问题略陈管见.