With the opening and development of the socialist market economy, the value orientation of contemporary university students is increasingly affected and challenged, therefore, to help students establish the correct value orientation is of great significance. Based on the questionnaire survey of the value ori-entation of freshmen from different colleges of Zhaoqing region, this paper summarized the characteristics their value orientation presents, such as selfness, diversity and contradiction, and put forward correct intervention strategies to handle the existing problems.%随着社会主义市场经济的开放与发展,当代大学生价值取向日益受到影响和挑战,因此,帮助大学生树立正确的价值取向具有重要意义.文章通过对来自肇庆地区不同学院的大一新生进行价值取向的问卷调查,总结出其价值取向呈现自我性、多元性和矛盾性等特点,并针对其存在的问题提出了正确的引导策略.
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