企业主观诚信的不确定性及其外部监管措施

摘要

Integrity differs from credit:the former is moral character and value subjective motives;the latter is economic system and value the consequences.Enterprise aims to pursue the profits,so only when trustworthy operation is profitable will enterprise has integrity conscientiously,or it may be discreditable.It is thus evident that enterprise integrity is uncertain.Wheth-er trustworthy operation conscientiously or not,enterprise is credible if it is trustworthy objectively.Consequently,what’s im-portant is strengthening exterior supervision to enterprise such as improving laws and regulations,strengthening supervision by functional departments,paying attention to self-discipline of the chamber of commerce and improving credit management and e-valuation mechanism,what’s more,the function of media supervision and social responsibility investment and ethical consump-tion is necessary to promote trustworthy operation besides enterprise integrity.%诚信与信用不同，前者是一种道德品质，看重的是主观动机；后者是一种经济制度，看重的是行为结果。企业的目的是追求利润，只有当诚信经营可以带来利润时企业才会自觉遵守诚信，否则便可能选择失信，因此，企业主观诚信具有不确定性。无论企业是否自觉自愿地选择诚信经营，只要客观上守信就是遵守信用。所以，除了要求企业主观诚信外，更主要的是强化外部管理，如健全法律法规，强化职能部门监管，重视行会商会自律，完善信用管理和评价机制等，同时还要发挥舆论媒体的监督作用，并利用社会责任投资和有道德消费等手段促进企业守信经营。