On the Mechanism of Integrity Promoting Enterprise Growth--From the Perspective of Integrity Enhancing Marketing Capabilities

摘要

Integrity is not only the need of market economy, it is also an important tool of the enterprises to achieve success. Integrity makes enterprises grow up by promoting marketing capability. Integrity has a chain feature and Matthew which makes integrity get twice the result with half of the effort, and sometimes it can also take the man who breaks his word a big defeat. Integrity can promote marketing capability through these ways: Integrity establishes psychological foundation for consolidating and improving marketing capability, which is a necessary condition of attracting good returned customers, and helps enterprises eliminate consumers' perceptional difference. Integrity may dissolve the consumer discontent, alleviate enterprise crisis and consolidate the consumers positive attitude.