《中国评论周报》上的商务印书馆英文广告初探

摘要

As the main important publishing house during modern Chinese history, in order to promote books spreading and marketing, the Commercial Press has advertised al kinds of its publications on different periodicals and books. There are many English books advertisements published onThe China Critic from 1928 to 1938, the forms of these advertisements has represented the marketing tactics of the Commercial Press.%作为中国近现代出版巨擎，商务印书馆广泛运用各种书刊广告，进行各类图书推介与营销。1928至1938年商务印书馆在《中国评论周报》（The China Critic）上持续发布英文广告，宣传推介各类中英文图书。这些英文广告投放频率疏密有致、设计风格灵活整饬、主题类型丰富多样，体现出商务印书馆独特的图书广告营销策略。