大学生网络消费类型与人格特质的关系

摘要

This essay explored the relationship between college students 'internet consumption behavior types and their personality char-acteristics.The questionnaires includes Big five personality questionnaire , the Social Adaptability Scale and the college students'Network Consumption Behavior Questionnaire.This research investigated 250 college students and explored the relationship between their Internet consumer behavior, personality traits and social adaptability.After the measures above,SPSS17.0 was used to compute the data as well as the statistical methods of T-test, ANOVA Analyze and Correlative Analyze , to indicate and support the results.In the study, we've gotten following findings: On the whole, there is significant difference on undergraduates'network consumption behavior in terms of gen-der, grade, family background and major.Personality characteristics has a significant correlation with consumer behavior.%这篇文章探讨了大学生网络消费行为与人格特质的关系。通过大五人格问卷和大学生网络消费行为问卷对250名大学生进行测查，采用SPSS17．0对数据进行差异比较和相关分析。得出以下结论：大学生网络消费类型总体水平在性别、年级、生源地和学科这四个变量上存在显著差异，大学生网络消费类型与其人格特质之间存在着显著的相关关系。