Automobile Advertisement—the Collision between Culture and Aesthetics

摘要

Advertisement is a concentrated, comprehended and commercial art, because of its unique effect, has already independent from daily English, and gradually developed into non-normalized specified language. Nowadays, advertisement English is not only a critical method for exports and opening of the oversea market, but also has become an important source for companies and customers to gain information of commodity.Culture is the symbol of a nation's soft power, the soul of a nation, and advertising culture is far more a varied treasure. Cultural differences have critical function to the translation of automobile advertisement. In this essay, it regards automobile advertisements as the core, illustrates the issues in translating advertisement under culture and aesthetics, elaborates simply what is advertisement, what is car advertisement, dissects deeply the role that culture and aesthetic played,and how do advertisements present their power or some.