The nature of cultural trade is the acknowledgement and acceptance of the cultural identity of different nationalities or countries. Cultural trade have its root in the contention for the resources of cultural identity. As a matter of fact, globalization is not simply homogenization; however, it enhances the diversity of cultural identity.Based on the economic principle, this paper aims to analyze the influences of globalization on culture, and explain the phenomenon of cultural identity caused during this process. Furthermore, through the analysis of the role of cultural identity, some feasible solutions to enhance the Chinese competitiveness of cultural trade are suggested.
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机译:Best Practices for Executive Leadership Succession Planning in Post-cultural Revolution China First-Generational Family Enterprises =文化大革命后中国第一代家族企业执行领导者继任计划的最佳实践
机译:晚清民初南洋华人社群的文化建构 : 一种文化空间的发现 = The Cultural Construction of Nanyang Chinese Community in Late Qing and Early Republican China: Discovery of A Cultural Space