The Ways of Intercultural Communication Contribute Towards Business:Focusing on Intercultural Business Communication Model

摘要

In business context,intercultural communication skills are essential for business people in today's market.The cultural differences among different countries will cause many challenges for corporations when fulfill overseas marketing strategy and business goals,like verbal and nonverbal languages,communication style,stereotyping,and culture shock.However,the intercul tural business communication model,including the cultural strategy,the communication strategy and the business strategy,could assist corporations to fulfill its plans and expand overseas market.