Study of Tourism Public Governance Vis-à-vis Crisis Management

摘要

This paper, taking into consideration the tour guides’protest actions in Guilin on July, 26, 2012 as an example, is a study on tourism public governance vis-à-vis crisis management. It holds that the basic goal of tourism public governance is the prevention of and resolution to public crises, wherefore the need to raise its scientific level of decision-making. It discusses the in-ternal relations between the basic goal and the appraisal of the causes and effects of public policy on tourism governance, with the aim to present theoretical guidance on future actions and decisions, to improve on the current mode of tourism governance, to-wards the establishment of a new scientific system in this respect.