新媒体时代大学文化的传承与创新

摘要

The media is the dissemination of human information essential channels ,with the development of human civilization progress and productivity ,the media in the media and forms are an important evolution ,the third industrial revolution gave birth to the information technology and information technology ,the creation of the new media. The new media has a lot of old media do not have the advantage ,in the university cultural innovation can produce more propulsion. However,facing the advantage and application of the new media,many universities have not prepared to do a good job in the management philosophy ,the hardware construction ,operation mechanism and the construction of teachers ’ team , resulting in the use of the new media innovation university culture has produced many discomfort. University should also strengthen the remodeling of new media use concept,innovation of new media operation mechanism,the use of new media personnel training,and contribute to the university cultural inheritance and innovation.%媒体是人类进行信息交流与沟通的重要渠道，随着生产力的发展与社会的变革，媒体在介质与形式方面都在发生着重要的进化，第三次工业革命催生了信息技术，而信息技术创生了新媒体。新媒体具有许多过去旧媒体不具备的优势，在大学文化创新方面可以产生更多的推进力。然而面对新媒体的优势与运用，许多高校在管理理念、硬件建设、运行机制以及教师队伍建设方面还没有做好充足的准备，致使在运用新媒体创新大学文化时产生了诸多不适。高校还应重塑新媒体运用的理念、创新新媒体运行机制、加强运用新媒体的人员培训，进而为大学文化的文化传承与创新贡献力量。