论媒介传播与文学命运之关系--以20世纪90年代的三部重要作品为例

摘要

以20世纪90年代的三部重要作品《废都》、《白鹿原》、《活着》之文学命运为例，阐述了市场经济时代媒介传播对文学本身所产生的巨大影响力和制约力。这种现象表明，在高度发达的媒体时代，如何运用一切手段与策略推销作家作品，已成为不得不遵循的游戏规则，但与此同时，我们也须时时警惕传媒带来的负面影响。%Taking the literary fate of the three most important literary works in the 90s’"the Abandoned Castle","White Deer Plain", "To Live" as example, this paper described the enormous impetus and constraints that the media dissemination exerted on literature in the era of market economy. This shows that, trying all the means to sell writers’ works has been the rule of game in a highly developed media age;at the same time, however, the media dissemination also produce negative impact on the fate of literature works.