本文从马尔科姆·巴纳德对视觉文化广义和狭义的概念入手,揭示了视觉文化研究的多学科特征、当代文化的视觉化特点以及视觉传播在实践中的应用。目前视觉文化研究总体上处于起步阶段,需要在理清概念的基础上,理论联系实际,采用多样化、多学科的方法综合开展具体问题的研究。%The paper is based on the conception of visual culture in broad and narrow sense from Malcolm Barnard, which unveils the multidisciplinary visual culture research, visualization in modem culture, and vi- sual communication in application. Until now, the researches of visual culture have been in the initial stage. It is based on the clear conception, made connection between theory and practice, and used more methods in order to carry out the research.
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