海南入境旅游客源市场特征分析

摘要

根据入境旅游相关数据,计算季节强度指数和亲景度等指标,对海南入境旅游市场的时空变化特征进行分析.研究结果表明:(1)海南入境旅游客源市场的季节强度指数介于1.30~4.26之间,其入境旅游市场年内分布不均匀,旅游淡旺季明显;(2)入境旅游客源市场中美国和法国的年际集中指数较低,而其他入境客源市场的年际集中指数偏高;(3)地理集中指数围绕其平均值上下波动,总体呈下降趋势,说明入境旅游客源市场渐趋分散,旅游者地区分布差异显著,主要集中在海口市和三亚市,文昌市、琼海市、万宁市等地区入境旅游发展逐渐加快,成为海南入境旅游经济新的增长点;(4)入境旅游客源市场的亲景度总体呈缓慢下降趋势,说明了海南入境旅游市场的竞争力逐渐在下降.海南应该采取措施寻求对入境旅游客源市场优化和拓展.%Based on the statistic data from 2004 to 2013 of Hainan inbound tourism and Chinese tourism, by calculating the seasonal intensify index and preference scale.etc, the spatial and temporal variations characteristics of Hainan inbound tourist source market has been analyzed.The result shows that : (1)The seasonal intensify index lies between 1.30 to 4.26, illustrating the distribution of inbound tourist source markets is uneven, and there are significant differences between off-season and peak season;(2) The interannual concentration index of the United States and France are lower than other regions;(3)The geographic concentration index is fluctuating around its average value with a downward trend, which means inbound tourist source market gradually becomes dispersed with a significant difference in the regional distribution of tourists, who mainly concentrates in Haikou and Sanya.The inbound tourisms of other cities like Wenchang, Qionghai and Wanning accelerate gradually which have become new economic growth points of the Hainan inbound tourism;(4)The preference scale is also descending which means that the competitiveness of Hainan inbound tourism market is gradually decreased, thus Hainan should take measures to optimize and expand it's inbound tourism source market.