“消费者行为学”研究性教学模式的准实验研究

摘要

In this paper,using the quasi-experimental research methods with no pre-test design of comparison group,we selected 121 undergraduate students majoring marketing from Guangxi University of Finance and Economics as samples,who are the same grade and different natural classes,and divided into two groups,one class is designated as experimental group,the other as the control group.We implemented research teaching mode in experimental group and traditional teaching mode in control group respectively.The results show that research teaching mode is superior to traditional teaching mode in learning achievement,learning interest and learning ability,but there are no significant differences in learning atmosphere.%运用对比组无前测设计的准实验研究法,选择广西财经学院市场营销专业同一年级两个自然班的121名本科生作为样本,分为实验组和控制组。在＂消费者行为学＂课程教学中,分别对实验组和控制组实施研究性教学模式和授受式教学模式。实验结果显示,研究性教学模式在学习成绩、学习兴趣、学习能力方面优于授受式教学模式,而在学习氛围上却无显著性差异。