基于 Kano 模型的产品造型设计情感层次研究

摘要

基于Kano模型将设计情感划分为兴奋层次、期望层次和基本层次，并与造型设计特征相匹配，将模糊的情感需求明确化，以便有效地指导产品造型的情感化设计。以汽车尾灯造型设计为载体，依据研究理论开展实验，从实践上检验了该理论应用的可行性。%User emotional needs are important factors on product design .Product modeling is the main condition to stimulate user's emotion.Based on Kano model, design emotion was divided into excited -level, expected-level and basic-level, which matches the design features , thus the fuzzy emotional needs can be clarified and guide product modeling emotional design effec -tively.The car taillight design was taken as the carrier and experiments were carried on based on the theoretical study .The feasi-bility of the theory was test from practice .